May 2024

I completed this case study as an assignment for my UX Strategy course at BCIT. I chose the Pacific Northwest X-Ray Inc. website to do a case study on because I noticed there were lots of improvements that could be made, and x-ray equipment sales is not a subject that I know much about, so I thought it would be a good challenge.

Pacific Northwest X-ray Inc. is a medical supply company that specializes in x-ray equipment, accessories and supplies. Currently, according to their website, they only do email and phone sales, and the website acts as a catalogue.

I wanted to use this process to fix some problems that the users of this website might encounter, gain a better understanding of the UX process, and learn more about a new industry in the process.